I’m going to be totally honest with you: in my opinion, the loveliest brands are based in Amsterdam. I know, I “might be” a bit biased, but in my book, it’s true. A great example of one really cool, and rather young, Amsterdam brand that captured my heart is called WIJCK.

Pictures by WIJCK.

It all started not too long ago when the founder of WIJCK. wanted to decorate an empty wall at home, in a creative way. When wandering through the streets and alleys of Amsterdam and then looking at his modern house, he all of the sudden knew he wanted to create cool prints of Amsterdam.  Not those old-fashioned prints, but he wanted to create a more modern take on prints. He started thinking of a print of Amsterdam, of the neighborhoods and iconic buildings on high-quality, vintage paper. A print that could remind someone of a memory like their hometown, the place where they fell in love or, in my case, the neighborhood that someone loves so dearly.

Pictures by WIJCK.

Nowadays, WIJCK. is becoming more and more popular. No surprise if you’d ask me: their designs are unique and make the perfect gift. Not only do they sell their prints in their online webshop and concept stores, but they recently also opened their first shop (more like a beautiful art gallery) in the ‘Utrechtsestraat’.

WIJCK. is reaching for the stars with their aim of having a WIJCK. print on every wall in the world. And they are surely coming closer and closer to accomplishing this goal, with having selling points all over the world (from Japan till Sweden) and having created prints of almost every big city and iconic building in the world. So, you see that what happens in Amsterdam, doesn’t always stay in Amsterdam.

Pictures by WIJCK.

I am already the proud owner of various prints, like the one of the Jordaan (of course I had to get that one), the Westertower and a print of Amsterdam. But if you’ve been to my home, you know that you’ll find prints of every neighborhood of Amsterdam throughout my home. So, beware, coming from my personal experience: WIJCK. prints are very addictive. Yet, I wouldn’t want to have it any other way! 😉

Sincerely,

Mr. J

WIJCK.
www.wijck.com
Utrechtsestraat 25
1017VH Amsterdam
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